In today’s sharing economy a paradigm shift is rapidly occurring moving the guiding mantra from the me to the we.
We have entered a new age where the world is flat and technology’s democratizing power has given us all the opportunity to be artists and innovators.
It is now possible to stand in solidarity with people on the other side of the world because of an idea, and for one person to launch a handmade innovative product, and compete with big brands for the global customer’s attention, loyalty and consumer dollars. This means that not only the rules of the road to profitability but also the very definition of success itself has changed. A new success story is being told, with a whole different set of characters, and plot twists, and with a reinvented vision of what the American Dream actually means.
Success in today’s WEconomy means doing it together, for the good of the many, not just the few. It means returning to a hand made, one of a kind world, where profit is also purposeful, where creativity, socialization and trust, and are core competencies. It means that our stories are now the currency that engages us with ourselves, and with others, our passions and interests the bridge that connects the digital and physical world. It means that now, we are living in a culture and a marketplace where the very first rule for how to succeed is to understand that now, more than ever before, united WE stand, and divided WE fall.
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!
PS – This post first appeared on Billee Howard’s Brandthropologie blog!