In the sharing economy, telling impactful stories is among the greatest means of attaining leadership positioning and competitive advantage. And as imagery continues to replace the written word more and more, the video has increasingly become the canvas of choice.
Consequently it is no surprise that YouTube is poised to become the “it” network of the future. Netflix and Amazon gave us the binge on demand access we were craving, and YouTube takes that a step further by making everyone a potential storyteller.
With everyone striving to become their own brand, and brands themselves emerging as the studios of tomorrow, it is not hard to believe that millions of businesses and individuals are taking advantage of this accessibility, turning YouTube itself into a $50 billion dollar industry.
The new and improved app is already available on Android-powered devices, with iOs coming soon. The redesign simplifies the user interface, with three key tabs at the top of the screen facilitating easier access to the content users want to access most.
In addition, the app is getting new tools for capturing and editing video, as well as vertical-video playback. In summary, the retooling of the app makes the brand best in class for capturing and consuming video content on the go, a must have in our new mobility driven environment.
In the House of We, we continue to move from the me to the we, and sharing stories is not just about ourselves, but about the things we are doing that can help, inform, delight and entertain the masses has never been more important. And doing so in ways that reach our targets wherever they may be, has never been more critical.
In the age of #WeCommerce, there is no question that impactful video storytelling is vital to successful brand leadership today and is among the top strategic business imperatives. My only question is, shouldn’t the name possibly be #WeTube? I kinda like the ring of it!
Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!