Microbrands and Artisty

In the House of We, we choose purpose over profit, passion and artistry over productivity, elegance over efficiency. Bigger is better is dead.

  • Warhol’s Whopper: Consumption or Creation?

    Aside from realizing that Warhol had just invented reality TV way back in an era when the networks still thought that they could pass off The Monkees as unscripted TV,  David Bowie also  understood that at the Factory, a hamburger both was and wasn’t more than just a hamburger.


    Andy Warhol’s iconic lunch turns the act of consumption into an act of creation.  By introducing us to the idea of consumer as creator,  Andy removed the boundary between artists and non-artists, and taught all of us in the House of We that we can all be great artists, even in the simple and mundane act of eating a burger. Just as art imitates life, once we see the extraordinary in the ordinary things all around us, life can also  imitate art.

    Andy Warhol Eating a Hamburger was a harbinger of the present age of reality television , when everyone and anyone can be famous for fifteen minutes. But Warhol’s Whopper also points beyond, to the coming age of micro brands, passion and artistry, when everyone will be an artist, regardless of their level of training or talent.

    Nearly forty years after Andy first unwrapped that all-beef patty,special sauce, lettuce, cheese, pickles and onions on a sesame seed bun, the cult of the Warhol hamburger continues to grow, inspiring not only some pretty awesome burger couture in its wake, but has also influenced  culture, commerce, art,  technology and design in ways that has and will continue to change our experience not only of  hamburgers, but of art,  daily life, and how they interact with each other.   Here are just a few:

    And of course, it just wouldn’t be Warhol unless somebody got carried away

  • How Did Happy Hour Become High Art?

    Here is some cool cocktail music to inspire you


    In the eighties,  Absolut  linked their vodka with the art world for the very first time with it’s iconic packaging, making their unique bottle a canvas for great art, music and fashion.  Today, spirits artist Tony Conigliaro has taken the Warholian concept of linking art with product to a whole new level.  At his Drink Factory, located  in Pink Floyd’s old recording studio in London, Tony C. had made the actual drinks his canvas, and infuses every cocktail with atmosphere, vision, passion, and artistry.  By creating cocktails that mirror the best in poetry, music, and aromatic alchemy, Tony C has created a micro brand perfectly suited to the epicurean speakeasies in the House of WE, where we are not jacks of all trades, but masters of one.



  1. bauerpower

    This Tony C thing is really cool. Mixology as an art is total proof of the idea of art driving overall commercialization etc today. I would love to visit the old pink Floyd studio. I also loved Cindi singing the Wall on earlier post

be the handwriting on the wall