About House Of We

The House of We is about finding the signs that will lead us to the doors of tomorrow, and the future that will not only transform how we work and play, but revolutionize how we can collectively create and procure. The world we are living in is in transition, and will be in a very short time radically altered in ways that we can’t even begin to comprehend.

The changes we are experiencing are not just about technology and its impact on how we live, work and play. Today’s alterations are permanently transformative in that they are about the new ideology, the power that the technology introduced over the last 20 years has induced. It is hard at first, yet easy in the long term, to adapt to the physical and other fundamental societal changes provoked by recent innovation. While adaptation is required, learning to live in a world that never sleeps, is accessed at any moment, and is ruled by the many (not the few) who now possess an instrument to compose interpretations of thought and voice at anytime, is ultimately liberating.

This is what the collective “we” have acknowledged and put into practice in every way imaginable. Be it the rampant proliferation of a life etched on multiple screens, an era ruled by citizen journalism’s democratization of all things and the sense of belonging it has invoked, or a time increasingly lived out on the personal canvases available to every individual today. Change clearly abounds and is acknowledged by the many. But, what the few realize, and what is fundamentally harder to accept, is that profound changes of a deeply rich and meaningful nature are also taking flight.


The House of We is dedicated to uncovering the more muted and potentially uncomfortable signs and clues that are leading us toward a societal shift of a magnitude not seen since the Industrial Revolution. Just as the introduction of modern day altered the moral and ideological compass that guided us, so too, the transformative power of our modern day industrial Internet era, will change everybody about our world as we know it.


Many speak of the engagement economy as an economy that will be driven by scaled events of massive collaboration.  Few realize, however, that what is more important is the shape that our relentlessly creative urges will take.

As Elizabeth Cruddin once said, “there is a Warhol economy that drives us.” Once just the seed of an idea, the localized engine of innovation did in fact drive a renaissance in and of New York City, just as Cruddin hypothesized. Today, that same Warhol economy has advanced even further, and can now transform not just a city, but the whole world. A once provincial idea provides a foundation for the very engagement economy we romanticize, and remain in awe of.

The Warhol economy is at the heart of what is driving the new engagement ecosystem. The reason we unquestioningly validate its existence and the cottage industries fueling it forward, is because of the fact that today’s economic landscape is no longer a cold balance sheet of impersonal calculation, but instead, a warm canvas of expression that is welcomed by the world.  Far beyond just the idea that everybody will be famous for 15 minutes, the real truth of what is driving our todays and our tomorrows is the creative accessibility of the pop art movement that Warhol propagated.

Pop Art made art accessible to all. And that notion enabled a generation that yielded some of the greatest creativity ever before seen. The Pop Art movement didn’t just make art accessible to all, it democratized the notion of creation and creativity. The world was perhaps not fully ready for the innovation that this movement made possible 50 years ago.  But today’s technology takes us post-industrial revolution and transports us back to the future, where instead of living as a society that just greedily consumes, we once again graciously create with artistry and passion.

Bigger is no longer better-and the very tenets of the Warhol economy: the nexus of creative industries like fashion, art and music- are what is propelling everything forward. Our world has the opportunity to soar to new heights, and the House of We knows that to do so,  we must creatively destroy all the things that have failed us, to begin again and thrive anew.

The new Age of Aquarius is upon us and with that comes a new creative revolution. This revolution will pay homage to the past, while using the legacy of yesterday, not to mourn what was or will be lost, but to celebrate the seeds of growth that will allow us to ideologically transform and again take flight into a brighter future.



“There are things known and there are things unknown and in between are the doors.”

Jim Morrison