As we enter 2014, there is a new godfather of soul in town and his name is Moses. Whether it is pastrami’s arrival as the new bacon, popping up in places as varied as Wylie Dufresne’s Alder restaurant or the new pastrami sub from Subway, Red Farm’s famous pastrami egg roll, or Adam Levine being anointed the sexiest man alive by People, increasingly, Jewish is emerging as the new black, and the new cool.
Today Jewish chic is strutting its stuff not only on TV and the culinary world, but fashion, art, and music are also picking up on the idea that Hebrew is the new hip. Just as Spike Mendelsohn has replaced Bubby Mandel as the new Jewish renegade de cuisine, the revered Jewish gangster is no longer the bookish Meyer Lansky, but rather Bugsy Siegel the gun slinging badass who invented modern day gambling, And with Jewish rappers like Drake and musician/designer Diwon exploding onto the downtown hipster scene, Jewish music is no longer confined to a lone fiddler on the roof.
It will be interesting to see if the 2008 Black is the new Black revolution, spurred by visionaries such as Oprah, Marcus Samuelson and Jay Z, which disrupted culture enough to put an African American in the White House, will show any signs of déjà Jew in 2014.
Paying it Backward
A new trend is taking hold at the Chik-Fil-A in Houston, Texas- -Paying it backward. Started by two high calorie inspired givebacktivists who paid for the meal of the people in the car behind them, people began spontaneously returning the favor, until eventually, the givebacktivists could go home as there was nobody left to pay for. Everybody can order whatever they want, nobody pays for their meal, and everybody goes home happy and filled with the spirit of giving. That’s what we call a first rate House of We holiday feast in the House of We.
Apparently, the empty calorie empathy is infectious, and recently, similar incidents have been reported at Starbucks, McDonalds, and Steak ‘N Shake.
Four Stars for Fast Foodism
There are still tons of shopping days before Christmas, but already the House of We’s curated list of noteworthy acts of #Givebacktivism is growing fat. Just another sign that small in the new big, local is the new global, and in today’s WE driven culture, the love you make truly is equal to the love you take.
What acts of “Givebacktivism have you experienced this holiday season?
Snowing Money at the Mall of America
On Black Friday, Serge Vorobyov , a 29 year old car hauler from Apple Valley who lost his car hauling business, and his wife, (who also took the cat), threw his last one thousand dollars from the fourth floor of the Mall of America while a choir sang “Let it Snow”.
“I thought I’d just spread some holiday cheer, be positive, and kind of like pay it forward and make it snow money,” Serge told mall police, who later arrested him and charged him with Disorderly Conduct. Serge is also banned from the Mall of America for a year, but he’s always welcome in the House of We! Hang in there Serge the Car Hauler, and remember, no man who gets over half a million You Tube views in one day is ever really alone.